AI-powered gamification. Venue infrastructure. Performance intelligence.
265 million Europeans play amateur sports. None of it is captured, measured, or monetized. APLYR integrates venue booking, AI video analysis, and proprietary scoring into one infrastructure layer — converting casual play into persistent data, identity, and revenue.
Enter the Ecosystem185,000 European sports facilities generate €30B in revenue — yet 65% of capacity sits empty. 45,000 football venues run on phone bookings and paper schedules. No data. No digital identity. No operating layer.
APLYR builds it.
Digital booking demand validated at scale. Playtomic: 1.5M monthly active users, 6,000 venues, €250M valuation. APLYR extends this model beyond booking into engagement, data, and retention.
Computer vision costs dropped 97% in five years. Automated capture and analysis now viable at consumer price points. Professional-grade statistics for every amateur game. Partnerships with Spiideo and Bepro deliver from day one.
Physical anchor points. Community hubs. Revenue nodes. 89% of surveyed venue operators expressed willingness to pay for the platform. Average utilization increase of 40% projected post-integration.
Proprietary Time-to-3-Goals scoring. Player rating evolution. Gamification architecture with XP, leaderboards, and persistent identity. 76% of surveyed players willing to pay for automated stats and video highlights.
Individually validated. Together exponential.
70%+ gross margins. 50:1 venue LTV/CAC. 46:1 player LTV/CAC. Asset-light. Network effects compound with every game played.
Every game generates proprietary performance data no competitor can replicate. Every venue creates local network density. Every player builds a persistent identity with stats, ratings, and social connections they cannot port elsewhere.
Two-sided lock-in. Compounding data moat. First-mover advantage in gamified amateur team sport — a category no platform has claimed.
APLYR does not compete with football. It digitizes it. Year one: 20 venues, 2,000 users, Hamburg. Year three: 300 venues, 30,000 users, DACH region. Year five: 1,500 venues, 150,000 users, pan-European. The system that transforms amateur participation into measurable identity and economic value.
APLYR is raising a €1M pre-seed to build the MVP, onboard 20 venues in Hamburg, and validate unit economics. €420K product development. €300K operations. €150K go-to-market. Positioning for €3–5M Series A.